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HomeMy WebLinkAboutMO #2830MUNICIPAL ORDER NO. 2830 A MUNICIPAL ORDER AUTHORIZING THE MAYOR TO EXECUTE A 2024-2025 ANNUAL AGREEMENT BETWEEN THE CITY OF PADUCAH AND KENTUCKY MAIN STREET RELATED TO REQUIREMENTS FOR MAIN STREET ACCREDITATION WHEREAS, an agreement is signed each year between the City of Paducah and Kentucky Main Street, that establishes specific requirements that are needed in order to maintain full Main Street accreditation; and WHEREAS, the City of Paducah now desires to enter into said 2024-2025 Annual Agreement. BE IT ORDERED BY THE CITY OF PADUCAH, KENTUCKY SECTION 1. That the City of Paducah hereby authorizes the Mayor to execute a 2024-2025 Annual Agreement, in substantially the form attached hereto and made part hereof (Exhibit A), between the City of Paducah and Kentucky Main Street to set forth the requirements that are needed for Paducah Main Street to maintain its accreditation. SECTION 2. This Order shall be in full force and eff rom and after the date of its adoption. Mayor George Bray ATTEST: saya h, Ci Clerk City Adopted by the Board of Commissioners, November 14, 2023 Recorded by Lindsay Parish, City Clerk, November 14, 2023 \mo\MOU-Kentucky Main Street 2024-2025 KENTUCKY MAIN STREET Jr t s f firma •;,�0�! EXHIBIT "A" Name of City/Town: Date: 2024-2025 Annual Agreement Kentucky Main Street' Designation )esignated Main Street communities (Main Street Director and the Mayor/City Manager) must sign this document and return to Kentucky Main Street no later than January 16, 2024, to remain active in the program. This Letter of Commitment is the formal and binding statement of the plans, expectations, and responsibilities required for future certification by the Kentucky Main Street Program from the City of (hereinafter referred to as "CITY"), and Main Street (local Main Street) (hereinafter referred to as the "ORGANIZATION"). This commitment is for January 15, 2024, through January 30, 2025. A signed document confirms that the local Main Street program has a thorough understanding of the benefits and requirements of active participation in the Kentucky Main Street program. The Main Street Director should share a copy of the signed document with the Main Street Board of Directors. Program Background Nationally: Main Street America"" has been helping revitalize older and historic commercial districts for more than 40 years. Today it is a network of more than 1,600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation -based economic development. Main Street America is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation. Main Street America is a mark of distinction. It is a seal, recognizing that participating programs, organizations, and communities are part of a national movement with a proven track record for celebrating community character, preserving local history, and generating impressive economic returns. Since 1980, over 2,000 communities have been part of Main Street, bringing renewed energy and activity to America's downtowns and commercial districts, securing more than $101.58 billion in reinvestment investment creating 746,897 net new jobs, 168,693 new businesses, and rehabilitating 325,119 buildings. Main Street America is a time -tested strategy. Main Street America communities are encouraged to make use of a time - tested approach, known as the Main Street Approach. The Main Street Approach is rooted in a commitment to broad- based community engagement, a holistic understanding of the factors that impact the quality of life in a community, and a strategic focus on the core principles of downtown and neighborhood revitalization: Economic Vitality, Quality Design, Effective Promotion, and Sustainable Organization. For more information, visit www.mainstreet.org. In Kentucky: Kentucky Main Street & Kentucky Heritage Council is the licensed agency charged with administering the Main Street program throughout the state. The Center is committed to following the program guidelines and licensing agreement as outlined by the National Main Street Center and signed by the Kentucky Main Street program. The Kentucky Main Street program designates communities as a "Kentucky Main Street community'. When designated, the local city or town government, and specifically the chief elected official, is notified of the designation. The city government determines who will administer the Main Street program at the local level and the city communicates that information to the Kentucky Main Street program. From time to time, that administration may change. If there is a change, this document outlines the steps that must be followed for a change in local administration to occur. Since 1979, over 100 communities have directly benefitted from the Kentucky Main Street program, bringing economic strength to Kentucky's downtown commercial districts, securing $4.7 billion in new investment creating more than 34,467 net new jobs and 5704 rehabilitating buildings. 2 1 Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET® DESIGNATION Benefits for KY Main Street Communities Kentucky Main Street communities benefit from the following: Partnership: • Communities selected to participate in the Main Street program become partners with the Kentucky Main Street program in a long-term, asset-based economic development effort that has proven to have a positive impact on investment and job creation. • Main Street communities are limited in number and therefore receive focused and personal attention from KY Main Street staff. • Kentucky communities are selected through a competitive process and only a few are designated; therefore, Main Street designation is an honor bestowed upon only a few special communities. • In the first several years of a local Main Street program, the state of Kentucky invests approximately $100,000 in on-site visits, training, and technical assistance. After the initial start-up phase, the state annually invests approximately $5,000 in each Main Street community in the form of ongoing town -specific technical assistance, and statewide and on-site training for directors and volunteers. Training: • Main Street communities are eligible to attend and participate in the KY Main Street Conference, KY Main Street Basic Training, Board and Committee Training, KY Main Street Directors' Meetings, Regional Meetings, and subject - specific workshops. • Kentucky Main Street communities attend two required state conferences each year. Technical Assistance: • The Kentucky Main Street program staff guides designated communities through a strategic planning process that helps communities create a vision, develop economic development strategies that will transform downtown, and produce action plans so that limited resources are focused, and results are magnified. • The Kentucky Main Street staff guides participating communities through board development, volunteer development, and Main Street director training. • The Kentucky Main Street staff provides guidance and support to communities on ways to find and develop financial resources. • Property and business owners in Main Street cities may receive free building exterior design recommendations from design specialists at the Kentucky Heritage Council. • The Kentucky Main Street staff provides guidance and training on the best practices for leveraging tourism -based economic development in association with other agencies. • Kentucky Main Street/Kentucky Heritage Council staff has extensive experience in organizational development and nonprofit management, historic preservation, building rehabilitation, historic preservation tax credits, incentive programs, marketing, image building, special event development, communications, and a range of other pertinent areas. • The Kentucky Main Street staff is among the nation's leading authorities on downtown development with experience helping Kentucky towns with revitalization challenges. • The Kentucky Main Street staff may assist communities with the Main Street Director recruitment process. • The Kentucky Main Street staff conducts an annual program assessment and review of each Main Street program. • The Kentucky Main Street staff conducts an annual budget and salary analysis of Main Street programs. • The Kentucky Main Street staff conducts an annual statistical data collection and analysis. Network: • Kentucky Main Street communities at the Affiliate and Accredited levels may use the Main Street trademarks on materials designed to promote the work of their program in collaboration with the State of Kentucky and the National Main Street Center. • Kentucky Main Street programs at the Aspiring level may use the Kentucky Main Street logo. • The Kentucky Main Street network possesses some of the most experienced downtown development professionals in the country. 3 ) Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET° DESIGNATION • Main Street communities may take advantage of and participate in a special network of Main Street cities statewide and nationally, with over 1,600 communities across the nation, and 47 city, state, and regional Coordinating Programs, that participate in the Main Street program. This allows them to learn best practices, techniques, and strategies for downtown development. Funding: • When available, Main Street communities are eligible to apply for downtown revitalization funding programs to assist small business development and property rehabilitation. • When available, Kentucky Main Street communities are eligible to apply for funding programs through the National Main Street Center. • The Kentucky Main Street program distributes funding opportunities from federal, state, corporate, and foundation sources commonly used for funding downtown projects. Resources: • Through the Kentucky Main Street program, communities can identify resource people, consultants, and specialists on topics of interest to the community. Economic Impact: • Since 1979 when the program began, Main Street communities in Kentucky have had over $4.7 billion in new investment in their downtowns, a net gain of 6,503 new businesses, and a net gain of over 34,467 newjobs. This is serious economic development! • The Kentucky Main Street staff facilitates statewide economic impact studies and collects data to determine trends in Main Street and Small Town Main Street communities. Marketing & Recognition: • Accredited Kentucky Main Street communities are eligible to receive statewide recognition through the Kentucky Main Street Award program. • In addition, designated communities are eligible for recognition by the National Main Street Center as a Nationally Accredited or Affiliate Main Street community. • Kentucky Main Street communities receive marketing and recognition through the weekly newsletter, social media sites, and website. • Nationally Accredited Main Street communities are eligible to apply for national recognition through the Great American Main Street Awards® (GAMSA), a program of the National Main Street Center. • Kentucky Main Street communities receive publicity about their programs through press releases distributed through the Kentucky Main Street program, the Kentucky Heritage Council, and the Tourism, Arts, and Heritage Cabinet through updates and annual reports, Main Street presentations, and social media sites. *Note — in the event of a natural disaster or pandemic event, programs and services maybe changed, conducted virtually, or canceled in accordance with recommended guidelines from the Center for Disease Control and KY State Emergency Management. Requirements of Accredited Kentucky Main Street Communities 1. Participate in all services provided to the local community by the Kentucky Main Street program. 2. Employ a full-time – 37.5-40 hours/week paid professional Main Street Director, who is dedicated to downtown and will coordinate and facilitate the work of the program. Communities with a population of 5,000 + must employ a full-time director. Communities with a population of 5,000 or less MAY employ a part-time - 20+ hours/week position paid professional Main Street Director. • The Main Street Director should be paid a salary consistent with those of other community development professionals within the city, state, or region in which the program operates. • The Director should be adequately trained — and should continue learning about revitalization techniques and issues affecting traditional commercial districts. • The Director should have a written job description that correlates with the roles and responsibilities of a Main Street Director. • There should be a formal system in place for evaluating the performance of the Director on an annual basis. • Adequate staff management policies and procedures should be in place. 4 ) Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET®DESIGNATION 3. Obtain a 501(c) 3, 4, or 6 nonprofit designation OR be designated as a department of the local municipal government. 4. Establish broad-based support for the commercial district revitalization process with strong support from both the public and private sectors. • The Main Street organization should have the active participation of various stakeholders at the committee and board levels. • Participants should contribute financial, in-kind, and volunteer support for the revitalization program. • Participants should look for, and act on, opportunities to make connections between other programs or organizations to form partnerships that help further the revitalization process. • The program should include an ongoing process for volunteer recruitment, orientation, and recognition, constantly refreshing its pool of volunteers and involving new people each year. • The revitalization program has broad-based philosophical support from the community. • Municipal government demonstrates a philosophical commitment to commercial district revitalization. S. Establish and maintain an active Board of Directors and Committees using the Main Street Four -Point Approach® and develop a comprehensive Main Street Transformation Work Plan using the Main Street Four -Point Approach®. Main Street revitalization by nature is a community -driven process. Therefore, community members must take an active role in leading and implementing positive change. While the Director is responsible for facilitating the work of volunteers, this staff member is not tasked with single-handedly revitalizing the commercial district. The direct involvement of an active board of directors and committees is key to success. If a Main Street organization is housed within another entity (e.g., a community development corporation), it is still important to have its own board of directors and committee structure. • The board is a working, functional board that understands its roles and responsibilities and is willing to put forth the effort to make the program succeed. • Committee members assume responsibility for the implementation of the work plan. • The program has a dedicated governing body, its own rules of operation, its own budget, and its own bylaws, and is empowered to carry out Main Street's mission, even if the Main Street program is a part of a larger organization. • The board is well-managed and holds regular monthly meetings, with an agenda and regular distribution of minutes. • Committees have regularly scheduled meetings with an agenda that addresses the committee work plan. 6. Establish an annual transformation work plan/planning process for downtown. A comprehensive annual work plan provides a detailed blueprint for the Main Street program's activities; reinforces the program's accountability both within the organization and in the broader community; and provides measurable objectives by which the program can track its progress. • The work plan should contain a balance of activities in each of the four broad program areas that comprise the Main Street approach — Economic Vitality, Quality Design, Effective Promotion, and Sustainable Organization. • The work plan should contain measurable objectives, including timelines, budgets, desired outcomes, and specific responsibilities. • The work plan should be reviewed quarterly, and a new one should be developed annually. • Ideally, the full board and committees will be involved in developing the annual work plan. At a minimum, the full board should adopt/approve the annual work plan. • The work plan should distribute work activities and tasks to a broad range of volunteers and program participants. • There has been significant progress in each of the four points based on the work plan submitted for the previous year. 7. Adopt and exhibit a Historic Preservation Ethic and design management program. Historic preservation is central to the Main Street program's purpose and is what makes historic and traditional commercial districts authentic places. Historic preservation involves saving, rehabilitating, and finding new uses for existing buildings, as well as intensifying the uses of the existing buildings, through building improvement projects and policy and regulatory changes that make it easier to develop property within the commercial district. 5 ) P a g e 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET* DESIGNATION • The program has or is working toward putting in place, an active and effective design management program (which may include financial incentives, design assistance, regulatory relief, design review, education, and other forms of management). • The program encourages appropriate building renovation, restoration, and rehabilitation projects. • When faced with a potential demolition or substantial structural alteration of a significant, historic, or traditional building in the Main Street district, the program actively works to prevent the demolition or alteration, including working with appropriate partners at the state, local, or national level to attempt to stay or alter the proposed activity; developing alternative strategies for the building's use; and/or educating local leaders about the importance of retaining existing buildings and maintaining their architectural integrity. • The program works to find creative adaptive use, financing, and physical rehabilitation solutions for preserving old buildings. • The program recognizes the importance of planning and land -use policies that support the revitalization of existing commercial centers and works toward putting planning and land -use policies in place that make it as easy (if not easier) to develop property within the commercial district as it is outside the commercial district. Similarly, it ensures that financing, technical assistance, and other incentives are available to facilitate the process of attracting investment to the historic commercial district. • The program builds public awareness of the commercial district's historic buildings and good design through educational programming. 8. Demonstrate an established vision for downtown and a mission that defines the role of the organization that will manage the downtown initiative. • The organization has an appropriate written mission statement. • The mission statement is reviewed annually and updated as appropriate. • The organization has an appropriate written vision statement for downtown that is reviewed annually and updated as appropriate. The vision statement should define the economic potential of downtown. 9. New Main Street Director attendance at a Main Street Orientation 10. Fund the local Main Street program through both public and private partnerships at a level allowing for full implementation of the program based on the Four -Point Approach® and the adopted annual work plan. The Main Street program's budget should be adequate to achieve the program's goals. The dollar amount that is "adequate" for a program budget may vary. • The budget should be specifically dedicated to revitalizing the commercial district. • The Main Street program's budget should contain funds adequate to cover the salary and benefits of staff; office expenses; travel; professional development; and committee activities. • Revenue sources are varied and broad-based, including appropriate support from the municipal government. • There is a strategy in place to help maintain stable funding. • There is a process in place for financial oversight and management. • Regular monthly financial reports are made by the treasurer to the board and are recorded in the meeting minutes. 11. Main Street Director's attendance at two annual Kentucky Main Street Conferences. (In the case of a vacancy or illness/emergency, a substitution for the director may be made for this meeting). Minimum of one volunteer attendance at one of the Kentucky Main Street Conferences. 12. Main Street Director (or Volunteer if Director cannot) attendance at regional meetings each year. (Held quarterly) 3. Maintain and update as appropriate your community's Main Street information on your website. 14. Submit statistical data quarterly. 15. Maintain an annual membership with the National Main Street Center at the Main StreetAmerico Community Member level. 16. Place the Accredited Main Street Community logo on the Main Street program website and use the logo when appropriate on social media, email, and marketing materials. 6 1 Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET°DESIGNATION 17. Main Street Program must also sign and follow the National Main Street sublicense agreement and must comply with all Accredited or Affiliate community requirements. Logos and Website language will be sent from Main Street America following receipt of signed agreements. Documents Needed for a Change in Administration of the Local Main Street Program, including if the organization changes from a nonprofit, government, or quasi -public-private structure to a different structure: • The City Commission/Council has the authority to designate another agency/entity to administer the Main Street program if deemed necessary. • Kentucky Main Street Center requires: • A resolution from the City Commission/ Council that authorizes this change. • Minutes of the City Commission Council Meeting demonstrating the majority vote and reason for the change. • Documentation demonstrating how the entity that will be administering the Main Street Program will address the items listed under the requirements section of this document Benefits of Membership with The National Main Street Center Accredited Main Street Member (Required for all active, designated Kentucky Main Street communities) As a designated Main Street Member, your program is a recognized leader among the largest network of commercial district organizations in the world. Tap into the expertise of our large network of Main Street Programs, planners, local government agencies, consultants, and others to learn, research, and share useful experiences. This guide explains the benefits of membership and how to access these tools. We want you to get as much out of your membership as possible! Please contact us if you require any assistance with your benefits. Your benefits include: Exclusive eligibility to be recognized as an Affiliate or Accredited Main Street America program. • Exclusive eligibility to enter into a Licensing Agreement with the NMSC, or your Coordinating Program, to use the Main Street America'" name and logo. • Eligibility to apply for the Great American Main Street Awards and other special awards and grant programs. • Up to six free sub -memberships to share access to resources with your team • Access to The Point, our exclusive online member networking platform. Access to Main Street News, a weekly newsletter on new trends, stories from the field, and need -to -know information for those in the commercial district revitalization field. • Members -only rates at the annual Main Street Now Conference, and the Main Street America Institute. • State of Main, our annual printed publication. • Access to our digital library of must -read revitalization publications and resource guides, including exclusive training materials on the Main Street Approach and full archives of the Main Street Now journal. • Free online training opportunities. • Full access to the Main Street Resource Center with sample documents, articles, reports, and more from your peers and experts in the field—all at your fingertips. • Ability to post job openings for your local program through the National Trust for Historic Preservation's online Career Center. • Access to tailored insurance products from the National Trust Insurance Services, LLC. • Family level membership with the National Trust for Historic Preservation including a subscription to Preservation magazine. • And more! Annual Dues: $375 7 ( P a g e 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET° DESIGNATION Information from: https://www.mainstreet.org/join Signature Page 1. Designated Main Street City/Town: 2. Name of Local Main Street Administrating Organization: 3. Check Which One Applies: ] Public (City/Town) Administered ❑ Private (Non -Profit) Administered ❑ Quasi Public -Private (Town/Non-Profit) Administered 4. Name of Main Street Director: Title: Signature: Date: 5. Name of Board Chair: Title: Signature of Board Chair: 6. Name of Mayor/City Manager: -itle: Signature of City/Town Manager: