HomeMy WebLinkAbout01-20-2022 CVB Bd MinutesMEETING MINUTES OF THE BOARD OF COMMISSIONERS
PADUCAH CONVENTION & VISITORS BUREAU
HELD ON January 20, 2022
Pursuant to written notice, a meeting of the Board of Commissioners of the Paducah Convention & Visitors Bureau
was held at 11:30 a.m. Thursday, January 20, 2022, at the Paducah Convention & Visitors Bureau.
Present: Michael Cochran, Glenn Denton, Sherry Kahne, Vick Patel, and Kristin Williams. Sara Bradley attended
virtually.
Absent: Kelm Burchard
Staff: Fowler Black, Kara Gray-Watson, Mary Hammond, Liz Hammonds, and Lynda Peters-Jones.
ITEM I: OPENING
CVB Board Chair, Glenn Denton called meeting to order at 11:34 a.m. Mr. Denton welcomed and introduced new
CVB Board members, Michael Cochran, and Sherry Kahne.
ITEN II: VISITORS
David Holder, Clarity of Place
Camille Frederich, Paducah Youth League/MCHS, accompanied by Ann Frederich.
ITEM III: MINUTES
The Board reviewed the minutes of the December 16, 2021, monthly meeting. Upon motion by Ms. Williams, seconded
by Mr. Patel, and unanimously carried the following motion was adopted:
MOVED, that a formal approval of the minutes of the previous regular meeting of the Paducah CVB Board of
Commissioners held on December 16, 2021, be dispensed and those minutes stand approved as read.
ITEM IV: FINANCIAL REPORTS
The Board reviewed the November and December 2021 Financial Reports. Upon motion by Mr. Patel, seconded by
Ms. Williams, and unanimously carried the following motion as adopted:
MOVED, that a formal approval of the November and December 2021, Financial Reports be approved and
stand as read.
ITEM V: REPORTS
Clarity of Place Strategic Planning Report:
Guest, Dave Holder presented a recap of the CVB Focus Group Meetings and discussions. Mr. Holder has
found there are four key themes throughout the nine meetings:
1. Brand - Paducah has a brand which we need to reconnect with. “Creative City did not come up very
often.”
2. Communication & Coordination was a topic in each group meeting presenting an opportunity to do
“cross communication and collaboration.”
3. Inventory Community Outlets to build better understanding
4. Reconnect experiences our visitors encounter when visiting Paducah. Intentionally create experiences
for varying groups and demographics. Experiences that can cross multiple lines.
Mr. Holder stated Ms. Hammond will receive a rough draft of the Strategic Plan on February 4th and will present
final report at the CVB Board meeting in February.
Staff reports:
Board members were referred to the staff’s written monthly reports for more details on activities and meetings. See
attached report. (Report was emailed to Board of Commissioners.) CVB staff gave the top 3-4 highlights of each
report.
ITEM V: REQUESTS
Ms. Hammonds presented “Spring Marketing Campaign” from Stablemate Creative. The request contains ad
placement recommendations for Spring 2022. The Spring Marketing Campaign recommended budget is $40,860.00.
(Refer to Board books for written copy of request).
After review and discussion, a motion by Ms. Williams, seconded by Mr. Cochran, the request for ad placement
recommendations - Spring 2022 from Stablemate Creative was unanimously approved.
ITEM VI: UNFINISHED BUSINESS
RSVPs for Chamber Annual Dinner. Paducah CVB has reserved a table for eight and would like to invite Board
members to be our guest.
ITEM VII: NEW BUSINESS
Board Chair Glen Denton informed the Board of the “Paducah Boards and Commissioners Gathering” to be held
January 21 at the Paducah Chamber of Commerce. A handout, “Expectations for City of Paducah Boards and
Commissions” was given to each Board member present.
2022 election of Officers - Chair and Secretary/Treasurer
Board Chair - Glenn Denton, Secretary/Treasurer, Mary Hammond
Mr. Denton opened the floor for any nominations for CVB Board Chair and/or Secretary/Treasurer. Motion was
made by Mr. Cochran that the positions remain the same for the following year, 2nd by Ms. Williams, and
unanimously approved, the motion carried.
ITEM IX: CLOSING
Ms. Williams reminded the Board that the next Board meeting is tentatively scheduled for February 16, 11:30 a.m.
The meeting will be at the Paducah Visitors Bureau.
With no further business, and upon motion by Ms. Williams, and seconded by Mr. Patel the board adjourned at
12:47 p.m.
____________________________________ _____________________________________
Glenn Denton, Board Chairperson Mary Hammond, Executive Director