HomeMy WebLinkAboutMO #2673MUNICIPAL ORDER NO. 2673
A MUNICIPAL ORDER AUTHORIZING THE MAYOR TO EXECUTE A 2023-2024
ANNUAL AGREEMENT BETWEEN THE CITY OF PADUCAH AND KENTUCKY
MAIN STREET RELATED TO REQUIREMENTS FOR MAIN STREET
ACCREDITATION
WHEREAS, an agreement is signed each year between the City of Paducah and
Kentucky Main Street, that establishes specific requirements that are needed in order to
maintain full Main Street accreditation; and
WHEREAS, the City of Paducah now desires to enter into said 2023-2024 Annual
Agreement.
BE IT ORDERED BY THE CITY OF PADUCAH, KENTUCKY
SECTION 1. That the City of Paducah hereby authorizes the Mayor to execute a
2023-2024 Annual Agreement, in substantially the form attached hereto and made part
hereof (Exhibit A), between the City of Paducah and Kentucky Main Street to set forth
the requirements that are needed for Paducah Main Street to maintain its accreditation.
SECTION 2. This Order shall be in full force and effect from and after the date
of its adoption.
Mayor George Bra
ATTEST:
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mdsay Parish, Qty Clerk
Adopted by the Board of Commissioners, November 29, 2022
Recorded by Lindsay Parish, City Clerk, November 29, 2022
\mo\MOU-Kentucky Main Street 2023-2024
Exhibit A
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2023-2024 Annual Agreement
Kentucky Main Street° Designation
Designated Main Street communities (Main Street Director and the Mayor/City Manager) must sign this document
and return to the Kentucky Main Street no later than January 15, 2023, to remain active in the program.
A signed document confirms that the local Main Street program has a thorough understanding of the benefits and
requirements of active participation in the Kentucky Main Street program. The Main Street Director should share a cony
of the signed document with the Main Street Board of Directors.
Program Background
Nationally:
Main StreetAmerica'' has been helping revitalize older and historic commercial districts for more than 40 years. Today
it is a network of more than 1,200 neighborhoods and communities, rural and urban, who share both a commitment to
place and to building stronger communities through preservation -based economic development. Main Street America is
a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.
Main Street America is a mark of distinction. It is a seal, recognizing that participating programs, organizations, and
communities are part of a national movement with a proven track record for celebrating community character,
preserving local history, and generating impressive economic returns. Since 1980, over 2,000 communities have been
part of Main Street, bringing renewed energy and activity to America's downtowns and commercial districts, securing
more than $89.57 billion in new investment creating 687,321 net newjobs and rehabilitating 303,836 buildings.
Main Street America is a time -tested strategy. Main Street America communities are encouraged to make use of a time -
tested approach, known as the Main Street Approach. The Main Street Approach is rooted in a commitment to broad-
based community engagement, a holistic understanding of the factors that impact the quality of life in a community, and
strategic focus on the core principles of downtown and neighborhood revitalization: Economic Vitality, Quality Design,
Effective Promotion, and Sustainable Organization. For more information, visit www.mainstreet.org.
In Kentucky:
The Kentucky Main Street (KYMS) is a program of the Kentucky Heritage Council who is the licensed agency that is
charged with administering the Main Street program throughout the state. The agency is committed to following the
program guidelines and licensing agreement as outlined by the National Main Street Center and signed by the Kentucky
Main Street program.
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The Kentucky Main Street program designates communities as a "Kentucky Main Street community". When designated,
the local city or town government, and specifically the chief elected official, is notified of the designation in addition to the
local program.
Since 1979, many communities have directly benefitted from the Kentucky Main Street program, bringing economic
strength to Kentucky's downtown commercial districts, securing $4.8 billion in new investment creating more than
33,880 net newjobs and 5503 rehabilitating buildings.
Benefits for KY Main Street Communities
Kentucky Main Street communities' benefit from the following:
Partnership:
• Communities selected to participate in the Main Street program become partners with the Kentucky Main Street
program in a long-term, asset-based economic development effort that has proven to have a positive impact on
investment and job creation.
• Main Street communities are limited in number and therefore receive focused and personal attention from KY
Main Street staff.
• Kentucky communities are selected through a competitive process and only a few are designated; therefore, Main
Street designation is an honor bestowed upon only a few special communities.
• In the first several years of a local Main Street program, the state of Kentucky invests approximately $50,000 in on-
site visits, training, and technical assistance. After the initial start-up phase, the state annually invests
approximately $5,000 in each Main Street community in the form of ongoing town -specific technical assistance,
and statewide and on-site training for directors and volunteers.
Training:
• Main Street communities are eligible to attend and participate in the KY Main Street Conference, KY Main Street
Basic Training, Board and Committee Training, KY Main Street Directors' Meetings, Regional Meetings, and subject
specific workshops.
• Kentucky Main Street communities attend two required state conferences each year.
Technical Assistance:
• The Kentucky Main Street program staff guides designated communities through a strategic planning process
which helps communities create a vision, develop economic development strategies that will transform
downtown, and produce action plans so that limited resources are focused, and results are magnified.
• The Kentucky Main Street staff guides participating communities through board development, volunteer
development and downtown director training.
• The Kentucky Main Street staff provides guidance and support to communities on ways to find and develop
financial resources.
• Property and business owners in Main Street cities receive free building exterior (fagade) design recommendations
from design specialists at the Kentucky Heritage Council.
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• The Kentucky Main Street staff provides guidance and training on the best practices for leveraging tourism based
economic development in association with other agencies.
• Kentucky Main Street/Kentucky Heritage Council staff has extensive experience in organizational development and
nonprofit management, historic preservation, building rehabilitation, historic preservation tax credits, incentive
programs, marketing, image building, special event development, communications, and a range of other pertinent
areas.
• The Kentucky Main Street staff is among the nation's authorities on downtown development with experience
helping Kentucky towns with revitalization challenges.
• The Kentucky Main Street staff may assist communities with Main Street Director recruitment process.
• The Kentucky Main Street staff conducts an annual program assessment and review of each Main Street program.
• The Kentucky Main Street staff conducts an annual budget and salary analysis of Main Street programs.
• The Kentucky Main Street staff conducts an annual statistical data collection and analysis.
Network:
• Kentucky Main Street Affiliate and Accredited communities may use the Main Street trademarks on materials
designed to promote the work of their program in collaboration with the State of Kentucky and the National Main
Street Center.
• The Kentucky Main Street network possesses some of the most experienced downtown development
professionals in the country.
• Main Street communities may take advantage of and participate in a special network of Main Street cities
statewide and nationally, with over 1,200 communities across the nation, and 45 city, state, and regional
Coordinating Programs, that participate in the Main Street program. This allows them to learn best practices,
techniques, and strategies for downtown development.
Funding:
• When available, Main Street communities are eligible to apply for downtown revitalization funding programs to
assist small business development and property rehabilitation.
• When available, Nationally Accredited Main Street communities are eligible to apply for funding programs through
the National Main Street Center.
• The Kentucky Main Street program distributes a funding opportunities of federal, state, corporate and foundation
sources commonly used for funding downtown projects.
Resources:
• Through the Kentucky Main Street program, communities can identify resource people, consultants, and specialists
on topics of interest to the community.
4 ) Page 2023 ANNUALAGREEMENT KENTUCKY MAIN STREET°DESIGNATION
Economic Impact:
• Since 1979 when the program began, Main Street communities in Kentucky have had over $4.8 billion in new
investment in their downtowns, a net gain of 6,373 new businesses and a net gain of over 33,880 newjobs. This is
serious economic development!
• The Kentucky Main Street staff facilitates statewide economic impact studies and collects data to determine trends
in Main Street and Small Town Main Street communities.
Marketing & Recognition:
• Accredited Kentucky Main Street communities are eligible to receive statewide recognition through the Kentucky
Main Street Award program.
• In addition, designated communities are eligible for recognition by the National Main Street Center as a Nationally
Accredited or Affiliate Main Street community.
• Kentucky Main Street communities receive marketing and recognition through the weekly newsletter, social media
sites and website.
• Nationally Accredited Main Street communities are eligible to apply for national recognition through the Great
American Main Street Awards® (GAMSA), a program of the National Main Street Center.
• Kentucky Main Street communities receive publicity about their programs through press releases distributed
through the Kentucky Main Street program, the Kentucky Heritage Council and the Tourism, Arts, and Heritage
Cabinet through updates and annual reports, Main Street presentations, and social media sites.
*Note—in the event of a natural disaster or pandemic event, programs and services may be changed, conducted virtually, or cancelled in accordance to
recommended guidelines from the Center for Disease Control and KY State Emergency Management.
Requirements of Accredited Kentucky Main Street Communities
1. Participate in all services provided to the local community by the Kentucky Main Street program.
2. Employ a full -time -37.5-40 hours/week paid professional Main Street Director, who is dedicated to downtown
and will coordinate and facilitate the work of the program. Communities with a population of 5,000+ must
- employee a full time director. Communities with a population of 5,000 or less MAY employ a part-time - 20+
hours/week position paid professional Main Street Director.
• The Main Street Director should be paid a salary consistent with those of other community development
professionals within the city, state, or region in which the program operates.
• The Director should be adequately trained — and should continue learning about revitalization
techniques and about issues affecting traditional commercial districts.
• The Director should have a written job description that correlates with the roles and responsibilities of a
Main Street Director.
• There should be a formal system in place for evaluating the performance of the Director on an annual
basis.
Y Adequate staff management policies and procedures should be in place.
3. Obtain a 501(c) 3, 4, or 6 nonprofit designation OR be designated as a department of the local municipal
government.
5 1 Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET® DESIGNATION
4. Establish broad-based support for the commercial district revitalization process with strong support from both
the public and private sectors.
• The Main Street organization should have the active participation of various stakeholders at the
committee and board levels.
• Participants should contribute financial, in-kind, and volunteer support for the revitalization program.
• Participants should look for, and act on, opportunities to make connections between other programs or
organizations to form partnerships that help further the revitalization process.
• The program should include an ongoing process for volunteer recruitment, orientation, and recognition,
constantly refreshing its pool of volunteers and involving new people each year.
• The revitalization program has broad-based philosophical support from the community.
• Municipal government demonstrates a philosophical commitment to commercial district revitalization.
5. Establish and maintain an active Board of Directors and Committees using the Main Street Four -Point Approach®
and develop a comprehensive Main Street Transformation Work Plan using the Main Street Four -Point
Approach®.Main Street revitalization by nature is a community -driven process. Therefore, community members
must take an active role in leading and implementing positive change. While the Director is responsible for
facilitating the work of volunteers, this staff member is not tasked with single-handedly revitalizing the
commercial district. The direct involvement of an active board of directors and committees are keys to success.
If a Main Street organization is housed within another entity (e.g., a community development corporation), it is
still important to have its own board of directors and committee structure.
• The board is a working, functional board that understands its roles and responsibilities and is willing to
put forth the effort to make the program succeed.
• Committee members assume responsibility for the implementation of the work plan.
• The program has a dedicated governing body, its own rules of operation, its own budget, and its own
bylaws, and is empowered to carry out Main Street's mission, even if the Main Street program is a part
of a larger organization.
• The board has well-managed, regular monthly meetings, with an agenda and regular distribution of
minutes.
• Committees have regularly scheduled meetings with an agenda that addresses the committee work
plan.
6. Establish an annual transformation work plan/planning process for downtown.
A comprehensive annual work plan provides a detailed blueprint for the Main Street program's activities;
reinforces the program's accountability both within the organization and in the broader community; and
provides measurable objectives by which the program can track its progress.
• The work plan should contain a balance of activities in each of the four broad program areas that
comprise the Main Street approach — Economic Vitality, Quality Design, Effective Promotion, and
Sustainable Organization.
• The work plan should contain measurable objectives, including timelines, budgets, desired outcomes,
and specific responsibilities.
• The work plan should be reviewed, and a new one should be developed annually.
• Ideally, the full board and committees will be involved in developing the annual work plan. At a
minimum, the full board should adopt/approve the annual work plan.
• The work plan should distribute work activities and tasks to a broad range of volunteers and program
participants.
6 1 Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET® DESIGNATION
There has been significant progress in each of the four points based on the work plan submitted for the
previous year.
7. Adopt and exhibit a Historic Preservation Ethic and design management program.
Historic preservation is central to the Main Street program's purpose and is what makes historic and traditional
commercial districts authentic places. Historic preservation involves saving, rehabilitating, and finding new uses
for existing buildings, as well as intensifying the uses of the existing buildings, through building improvement
projects and policy and regulatory changes that make it easier to develop property within the commercial
district. Good buildings bring good businesses and enhance the quality of life and sense of place for locals and
visitors.
• The program has, or is working toward putting in place, an active and effective design management
program (which may include financial incentives, design assistance, regulatory relief, design review,
education, and other forms of management).
• The program encourages appropriate building renovation, restoration, and rehabilitation projects.
• When faced with a potential demolition or substantial structural alteration of a significant, historic, or
traditional building in the Main Street district, the program actively works to prevent the demolition or
alteration, including working with appropriate partners at the state, local, or national level to attempt to
stay or alter the proposed activity; developing alternative strategies for the building's use; and/or
educating local leaders about the importance of retaining existing buildings and maintaining their
architectural integrity.
• The program works to find creative adaptive use, financing, and physical rehabilitation solutions for
preserving old buildings.
• The program recognizes the importance of planning and land-use.policies that support the revitalization
of existing commercial centers and works toward putting planning and land -use policies in place that
make it as easy (if not easier) to develop property within the commercial district as it is outside the
commercial district. Similarly, it ensures that financing, technical assistance, and other incentives are
available to facilitate the process of attracting investment to the historic commercial district.
• The program builds public awareness for the commercial district's historic buildings and for good design.
8. Demonstrate an established vision for downtown and a mission that defines the role of the organization that will
manage the downtown initiative.
• The organization has an appropriate written mission statement.
• The mission statement is reviewed annually and updated as appropriate.
• The organization has an appropriate written vision statement for downtown that is reviewed annually
and updated as appropriate. The vision statement should define the economic potential of downtown.
9. New Main Street Director attendance at Main Street Orientation within three to six months of start date (if not
previously attended).
10. Fund the local Main Street program through both public and private partnerships at a level allowing for full
implementation of the program based on the Four -Point Approach® and the adopted annual work plan.
The Main Street program's budget should be adequate to achieve the program's goals. The dollar amount that is
"adequate" for a program budget may vary.
• The budget should be specifically dedicated to revitalizing the commercial district.
7 1 Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET® DESIGNATION
• The Main Street program's budget should contain funds adequate to cover the salary and benefits of
staff; office expenses; travel; professional development; and committee activities.
• Revenue sources are varied and broad-based, including appropriate support from the local government.
• There is a strategy in place to help maintain stable funding.
• There is a process in place for financial oversight and management.
• Regular monthly financial reports are made by the treasurer to the board.
11. Main Street Director's attendance at two annual Kentucky Main Street Conferences. (In the case of a vacancy or
illness/emergency, a substitution for the director may be made for this meeting). Minimum of one volunteer
attendance at one of the Kentucky Main Street Conferences
12. Main Street Director (or Volunteer if Director cannot) attendance at regional meetings each year. (Held
quarterly)
13. Maintain and update as appropriate your community's Main Street information on your website. The city should
also have a link to the Main Street web -site.
14. Submit statistical data quarterly
15. Maintain an annual membership with the National Main Street Center at a $375 Main StreetAmerica
Community Member level.
16. Place the Accredited National Main Street Community logo and the Kentucky Main Street logo on the Main
Street program website and use the logo when appropriate on social media, email, and marketing materials.
17. Main Street Program must also sign and follow the National Main Street sublicense agreement and must
comply with all Accredited or Affiliate community requirements. Logos and Website language is sent annually
following receipt of signed agreements.
Benefits of Membership with The National Main Street Center
Accredited Main Street Member
(Required for all active, designated Kentucky Main Street and Network Main Street communities)
As a designated Main Street Member, your program, is recognized leader among the largest network of commercial
district organizations in the world. Tap into the expertise of our large network of Main Street Programs, CDC's, planners,
local government agencies, consultants, and others to learn, research and share useful experience with each other. This
guide explains the benefits of membership and how to access these tools.
We want you to get as much out of your membership as possible! Please contact us if you require any assistance with
your benefits.
8 1 Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET® DESIGNATION
Your benefits include:
• Exclusive eligibility to be recognized as an Affiliate or Accredited Main Street America program.
• Exclusive eligibility to enter into a Licensing Agreement with the NMSC, or your Coordinating Program, to use
Main Street America'" name and logo.
• Eligibility to apply for the Great American Main Street Awards and other special awards and grant programs.
• Up to six free sub -memberships to share access to resources with your team
• Access to The Point, our exclusive online member networking platform.
• Access to Main Street News, a weekly newsletter on new trends, stories from the field, and need -to -know
information for those in the commercial district revitalization field.
• Members -only rates at the annual Main Street Now Conference, and the Main Street America Institute.
• State of Main, our annual printed publication.
• Access to our digital library of must -read revitalization publications and resource guides, including exclusive
training materials on the Main Street Approach and full archives of the Main Street Now journal.
• Free online training opportunities.
• Full access to the Main Street Resource Center with sample documents, articles, reports, and more from your
peers and experts in the field—all at your fingertips.
• Ability to post job openings for your local program through the National Trust for Historic Preservation's online
Career Center.
• Access to tailored insurance products from the National Trust Insurance Services, LLC.
• Family level membership with the National Trust for Historic Preservation including a subscription
to Preservation magazine.
• And more!
Annual Dues: $375
Information from:
https://www.mainstreet.org/join
9 ) Page 2023 ANNUAL AGREEMENT KENTUCKY MAIN STREET® DESIGNATION
Signature Page
1. Designated Main Street City/Town: ':Rad,A&-AW
2. Name of Local Main Street Administrating Organization: Cay aP -P>^_
3. Check Which One Applies:
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Public (City/Town) Administered
❑ Private (Non -Profit) Administered
❑ Quasi Public -Private (Town/Non-Profit) Administered
4. Name of Main Street Director: M iG j44e1ni S®A/
Title: MAW-3V-aJF$ �i2Ec-/n� � _Dima,41)P aP �/•uai.✓iAJ/ j
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Date:
5. Name of Mayor/City Manager: G -&VA- y*_ '1
Title:
Signature of City/Town M